This Flight Tracker Is Social

Branded utility is starting to soar and it’s a good to see.
According to Adweek, Lufthansa and its digital agency Profero have launched MySkyStatus, an application that sends altitude, location, departure and arrival updates automatically to your Facebook and Twitter pages.
MySkyStatus works on any flight on any airline, which is a nice touch. Profero North America CEO Wayne Arnold says, this not only widens the audience but adds a level of transparency.
“It comes back to open-source marketing,” he said. “We believe this is a useful tool for anyone who is traveling. Why just make it exclusive to their own customers?”

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