This Flight Tracker Is Social

October 13, 2009 By David Burn Leave a Comment

Branded utility is starting to soar and it’s a good to see.

According to Adweek, Lufthansa and its digital agency Profero have launched MySkyStatus, an application that sends altitude, location, departure and arrival updates automatically to your Facebook and Twitter pages.
MySkyStatus works on any flight on any airline, which is a nice touch. Profero North America CEO Wayne Arnold says, this not only widens the audience but adds a level of transparency.
“It comes back to open-source marketing,” he said. “We believe this is a useful tool for anyone who is traveling. Why just make it exclusive to their own customers?”

Filed Under: Facebook, Travel/Tourism Marketing, Twitter

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.