This Flab Busting Breakthrough Is So Bad It’s Almost Good

December 27, 2010 By David Burn Leave a Comment

Tis’ the season for list making. Like best and worst commercial of the year. My friend and former colleague, Sloane Kelley, finds the following commercial particularly annoying.

How about you? What spots from 2010 really got under your skin?
[via BFG Blog]
UPDATE: Speaking of year-end lists, Steve Hall at Adrants is compiling some highly telling lists for his readers to consider, like Most Read Adrants Stories of 2010 and The Hottest Ads of 2010, which unsurprisingly have a lot of crossover.

Filed Under: Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.