This Flab Busting Breakthrough Is So Bad It’s Almost Good

Tis’ the season for list making. Like best and worst commercial of the year. My friend and former colleague, Sloane Kelley, finds the following commercial particularly annoying.

How about you? What spots from 2010 really got under your skin?
[via BFG Blog]
UPDATE: Speaking of year-end lists, Steve Hall at Adrants is compiling some highly telling lists for his readers to consider, like Most Read Adrants Stories of 2010 and The Hottest Ads of 2010, which unsurprisingly have a lot of crossover.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.