“Third Screen” Enters The Lexicon

Just weeks after the term “Third Screen” entered the marketing lexicon, Motorola debuts a short film exhibit from renowned cinematographer, Edward Lachman of “The Virgin Suicides” and “Erin Brockovich” fame. All in effort to hype their new 710 camera phone.
Research suggests that worldwide revenue from mobile information and entertainment is expected to grow to $39 billion by 2007.
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Lachman in Telluride, CO

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.