Think With Your Mouth

The Big Mac is an American icon. It was introduced in 1968, back when bell bottoms were in and Sly and the Family Stone was on the radio. Of course, that America is forever behind us now. Thankfully, the same can not be said for the Big Mac and its two all beef patties.

This new old-school twist on the sandwich is from Steve Stoute’s Translation agency:

“Think with your mouth” is a good line for a fast food burger, ’cause if you thought with your head, you’d have a salad.

By the way, Stout — a former record exec — was named Ad Age’s Executive of the Year in January.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.