Thin Is In

macbook_air.jpg
Today at MacWord, Apple introduced the world’s thinnest notebook: MacBook Air. It measures an unprecedented 0.16 inches at its thinnest point while its maximum height of 0.76 inches is less than the thinnest point on competing notebooks.
Here’s a more detailed report, or if you prefer some tweets from fakesteve.
[UPDATE] Emily Chang won’t be buying one.


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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.adpulp.com Shawn

    Bagging on MBair because it doesn’t have a user-serviceable battery? The iPod was going to fail because it wasn’t user-serviceable. The iPhone was going to fail because it wasn’t user-serviceable.
    Bottom line, empty rhetoric. But it is a point that will be bandied about in the media to no end. Just like the iPod and iPhone, I’d wager that Apple will have a battery replacement program and/or a cottage industry will spring up around it.
    If you want to diss the MBair for something real, how about motherboard soldered RAM at 2GB without an upgrade path. How about ethernet – which is available via $29 dongle that only supports 10/100 when gigabit has become the norm. Why 80GB 1.8″ hard drives when the 160GB are available.
    It would make a good secondary machine for me, but it lacks the horsepower to be my primary. But I can see it gaining traction especially among the road warriors and the student population.