Thin Is In

Today at MacWord, Apple introduced the world’s thinnest notebook: MacBook Air. It measures an unprecedented 0.16 inches at its thinnest point while its maximum height of 0.76 inches is less than the thinnest point on competing notebooks.
Here’s a more detailed report, or if you prefer some tweets from fakesteve.
[UPDATE] Emily Chang won’t be buying one.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Bagging on MBair because it doesn’t have a user-serviceable battery? The iPod was going to fail because it wasn’t user-serviceable. The iPhone was going to fail because it wasn’t user-serviceable.
    Bottom line, empty rhetoric. But it is a point that will be bandied about in the media to no end. Just like the iPod and iPhone, I’d wager that Apple will have a battery replacement program and/or a cottage industry will spring up around it.
    If you want to diss the MBair for something real, how about motherboard soldered RAM at 2GB without an upgrade path. How about ethernet – which is available via $29 dongle that only supports 10/100 when gigabit has become the norm. Why 80GB 1.8″ hard drives when the 160GB are available.
    It would make a good secondary machine for me, but it lacks the horsepower to be my primary. But I can see it gaining traction especially among the road warriors and the student population.