They’re Games, But The Monopoly Money Is Real

Real money is being spent on virtual goods–estimates put the outlay at a cool $1 billion this year. Some say the pixel dust industry could grow to $17.3 billion in 2015.
Alex Pham of L.A. Times reports that about one in 10 Americans reached into their wallets last year and spent an average of $30 on pixelated swords, outfits and other non-real items used in online games such as Habbo, Pet Society and Club Penguin.
Why waste real money on intangible items? According to a researcher with the Helsinki Institute for Information Technology Vili Lehdonvirta, people buy intangible items to gain status, identity, membership, class and performance.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.