They Don’t Make Ads, Or Their Copywriters, Like These Anymore


Read Tom Messner’s great tribute to Curvin O’Rielly. Curvin passed away over the weekend. Some of his more notable work included these Saab ads, done at the Carl Ally agency:

They’re clever, convincing, and sell a car most people thought was simply weird.

Who would concept these today?
Who could write these today?
Who could art direct these today?
What kind of client would approve these today?

We’ve long passed that era, for better or worse.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.