These Boots Are Made For Talkin’

Paul Brogan, a “sports rapper” from Tacoma connects with young men via his videos. Turns out, Timberland wants some of that action, so the sportswear company constructed a sponsorship deal on MySpace.
PAUL BROGAN – MLB WORLD SERIES RAP

According to Brian Morrissey of Adweek, Timberland’s partner MediaHub spoke with the top video destinations, YouTube and MySpace, but chose a MySpace program because it offered more than the standard fare of options.

“I like YouTube as a vehicle, but I didn’t want to do a YouTube user-generated contest because I find that a big yawn now,” John Moore, director of ideas and innovation at MediaHub, said. “How many people have done that? It was novel two years ago.”
“All of the press and energy is around Facebook, and the reality is, in terms of advertising opportunity and scale, I’m as bullish on MySpace,” he said. “I don’t think they are getting the credit they deserve.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.