There’s Something In The Amsterdam Water

Once again, from BusinessWeek (you can tell I read it a lot), a closer look at shops in Amsterdam, which are gathering momentum with global clients:

Why Amsterdam? The city’s openness and bicycle-to-work lifestyle helps attract talent, as do a vibrant design scene and a cosmopolitan mix of people. “Amsterdam allows us to be in touch with the world without being swallowed up by any particular culture,” says Brian Elliott, a founder of StrawberryFrog. One hallmark of Amsterdam TV ads is little or no dialogue, so nothing gets lost in translation. For instance, Wieden + Kennedy’s “happiness factory” spot, running in scores of markets worldwide, conjures an animated fantasy world inside a Coke vending machine—with no words.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. I also hear the Netherlands outlawed PowerPoint presentations and focus groups, God bless ’em.