There’s No There, There

According to The Wall Street Journal, Target will stage a fashion show in Grand Central Terminal in New York City on Nov. 6 and 7. But not just any fashion show. This one will feature no models and no clothes. Instead holograms — two-dimensional moving images that give the illusion of having three dimensions — will walk down the runway every every 10 minutes from noon to midnight the first day and 6 a.m. to 7 p.m. the second day.
To widen the audience, Target also plans to post a video of the show on YouTube, Facebook and their own web site.
“I hope it won’t creep people out,” says Laura Sandall, Target’s director of events marketing and publicity.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • michael

    reminds me of the las vegas gigs…probably pepper’s ghost technology, anyone know the av vendor?