There’s No There, There

According to The Wall Street Journal, Target will stage a fashion show in Grand Central Terminal in New York City on Nov. 6 and 7. But not just any fashion show. This one will feature no models and no clothes. Instead holograms — two-dimensional moving images that give the illusion of having three dimensions — will walk down the runway every every 10 minutes from noon to midnight the first day and 6 a.m. to 7 p.m. the second day.
To widen the audience, Target also plans to post a video of the show on YouTube, Facebook and their own web site.
“I hope it won’t creep people out,” says Laura Sandall, Target’s director of events marketing and publicity.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. reminds me of the las vegas gigs…probably pepper’s ghost technology, anyone know the av vendor?