There’s No There, There

According to The Wall Street Journal, Target will stage a fashion show in Grand Central Terminal in New York City on Nov. 6 and 7. But not just any fashion show. This one will feature no models and no clothes. Instead holograms — two-dimensional moving images that give the illusion of having three dimensions — will walk down the runway every every 10 minutes from noon to midnight the first day and 6 a.m. to 7 p.m. the second day.
To widen the audience, Target also plans to post a video of the show on YouTube, Facebook and their own web site.
“I hope it won’t creep people out,” says Laura Sandall, Target’s director of events marketing and publicity.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • michael

    reminds me of the las vegas gigs…probably pepper’s ghost technology, anyone know the av vendor?