There’s Comfort Food, And Now There’s Good Mood Food

This new Arby’s commercial from BBDO New York is focused on people who eat fast food because of busy lifestyles, “but do not want to feel guilty about eating it,” said Steve Davis, chief marketing officer at Arby’s.
“With this campaign, we’re recommitting our team to inspire good moods each and every day.”

The TV spots will air on programs including American Idol, The Bachelor, Desperate Housewives, Grey’s Anatomy, The Office and 30 Rock.
via: Adfreak and Atlanta Journal Constitution

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.