There’s Comfort Food, And Now There’s Good Mood Food

This new Arby’s commercial from BBDO New York is focused on people who eat fast food because of busy lifestyles, “but do not want to feel guilty about eating it,” said Steve Davis, chief marketing officer at Arby’s.
“With this campaign, we’re recommitting our team to inspire good moods each and every day.”

The TV spots will air on programs including American Idol, The Bachelor, Desperate Housewives, Grey’s Anatomy, The Office and 30 Rock.
via: Adfreak and Atlanta Journal Constitution

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.