There’s Utility In Timely and Well Placed Data

QR Codes. What are they good for?

It’s a topic in search of an answer, which Croatia’s mail service, Hrvatska Pošta, has for us. Hrvatska Pošta developed postage stamps featuring QR codes that can be used to track the mail and confirm delivery.

Created by Croatian agency Bruketa & Žinić OM — which, incidentally, was also responsible for the QR codes used by Croatian cigarette brand Ronhill — the new stamp lets users receive instant delivery confirmation for the mail they send, as well as details of when it was shipped, how many kilometers it traveled and when it arrived.

via: Springwise

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. One more thing to love about Croatia, beside it’s incredible beauty and resilient, innovative people.