There’s Utility In Timely and Well Placed Data

November 2, 2011 By David Burn 1 Comment

QR Codes. What are they good for?

It’s a topic in search of an answer, which Croatia’s mail service, Hrvatska Pošta, has for us. Hrvatska Pošta developed postage stamps featuring QR codes that can be used to track the mail and confirm delivery.

Created by Croatian agency Bruketa & Žinić OM — which, incidentally, was also responsible for the QR codes used by Croatian cigarette brand Ronhill — the new stamp lets users receive instant delivery confirmation for the mail they send, as well as details of when it was shipped, how many kilometers it traveled and when it arrived.

via: Springwise

Filed Under: Branded Utility, Data, Mobile, QR Codes

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.