There Are No Rules Against This Performance Enhancer

The following commercial has an absurd brand promise, but somehow the childish music and acrobatics on water skis makes it okay.

Client: Vittel
Agency: Ogilvy & Mather, Paris
Director: Lionel Goldstein
Production Co.: Henry de Czar, Paris

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.