There Are No Rules Against This Performance Enhancer

The following commercial has an absurd brand promise, but somehow the childish music and acrobatics on water skis makes it okay.

Client: Vittel
Agency: Ogilvy & Mather, Paris
Director: Lionel Goldstein
Production Co.: Henry de Czar, Paris

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.