There Are No Rules Against This Performance Enhancer

December 2, 2009 By David Burn Leave a Comment

The following commercial has an absurd brand promise, but somehow the childish music and acrobatics on water skis makes it okay.

Client: Vittel
Agency: Ogilvy & Mather, Paris
Director: Lionel Goldstein
Production Co.: Henry de Czar, Paris

Filed Under: Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.