The Youth Demo Is Universally Desired

The United Methodist Church is prepared to spend $20 million in new advertising over the next four years to help young people “Rethink Church.”
UMC.JPG
Research conducted by The Barna Group on behalf of United Methodist Communications found that 66 percent of young adults surveyed were searching for meaning and purpose in their lives and 62 percent considered themselves “spiritual.”
The campaign is supported by a new Web site that invites participation, discussion, and action.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.