The Youth Demo Is Universally Desired

The United Methodist Church is prepared to spend $20 million in new advertising over the next four years to help young people “Rethink Church.”
Research conducted by The Barna Group on behalf of United Methodist Communications found that 66 percent of young adults surveyed were searching for meaning and purpose in their lives and 62 percent considered themselves “spiritual.”
The campaign is supported by a new Web site that invites participation, discussion, and action.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Saturn uses Rethink in its tagline. KFC wants us to Unthink with grilled chicken. Now the United Methodist Church says Rethink Church. I don’t know what to think anymore.