The Youth Demo Is Universally Desired

The United Methodist Church is prepared to spend $20 million in new advertising over the next four years to help young people “Rethink Church.”
Research conducted by The Barna Group on behalf of United Methodist Communications found that 66 percent of young adults surveyed were searching for meaning and purpose in their lives and 62 percent considered themselves “spiritual.”
The campaign is supported by a new Web site that invites participation, discussion, and action.

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • HighJive

    Saturn uses Rethink in its tagline. KFC wants us to Unthink with grilled chicken. Now the United Methodist Church says Rethink Church. I don’t know what to think anymore.