The Voice Of The Customer Will Be Heard

Matthew Creamer writing in Ad Age says:

Product reviews written by real people are perhaps the most underappreciated slice of the consumer-generated-media universe, the explosion of which has captivated the advertising and media worlds. But as marketers fixate on getting their virals on YouTube and making friends on MySpace, these relatively unsexy product write-ups have quietly become the most common form of consumer content — Forrester puts it as the most-used form of peer-generated content — not to mention the one with the most direct impact on purchase decisions.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.