The United States of Wal-Mart

“It’s hard to know exactly when it happened, just as it’s impossible to know if, or when, it will end. But for now, it’s clear: We’re all Wal-Mart’s bitches.” – John Dicker

I have to admit, I’m fascinated by Wal-Mart. I’ve written about this phenomenon before, as well as noted how Wal-Mart’s bumbling PR negates the effects of lead agency Bernstein-Rein’s shiny happy image ads when it compares its opponents to Nazi book-burners.
So naturally, I highly recommend John Dicker’s new book The United States of Wal-Mart.
Wal-Mart Book.jpg
Dicker isn’t a cheerleader for Wal-Mart, but he also isn’t a complete Wal-Mart basher, either. He goes to great lengths to describe the retailer’s history, evolution, culture, growth curve, current PR and merchandising tactics, as well as all the opposition to Wal-Mart’s growth and labor practices. He assesses how America today has embraced Wal-Mart for both good and bad. It’s well-annotated and researched.
Everyone in advertising has clients who are directly or indirectly affected by Wal-Mart. So it’s best to understand the retailer as much as possible. Get this book.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. As someone who considers Wal-Mart a stain on American shopping habits…if one can say malign such a growing American institution (but who wants to live in an institution?)… this find is a great one. Thanks for mentioning it. I’m off to purchase shop…but not at Wal-Mat. (whoops…Wal-MART.)