The Toronto Experiment: Bogusky To Inject His DNA Into Other MDC Shops

January 22, 2010 By David Burn Leave a Comment

If you were Miles Nadal, you might be tempted to sprinkle as much Bogusky as possible on your other holdings, regardless of existing seasoning.
So I’m not surprised to learn from Ad Age that Alex Bogusky is taking on a new role at the Toronto-based parent company that makes him responsible for the creative product across its entire portfolio of agencies.
Mr. Bogusky is now “chief creative insurgent” at MDC, according to a company statement.
There’s no update yet on Bogusky’s posterous blog, but there is this hint on Twitter.

Filed Under: Ad People, Holding Companies

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.