The Toronto Experiment: Bogusky To Inject His DNA Into Other MDC Shops

If you were Miles Nadal, you might be tempted to sprinkle as much Bogusky as possible on your other holdings, regardless of existing seasoning.
So I’m not surprised to learn from Ad Age that Alex Bogusky is taking on a new role at the Toronto-based parent company that makes him responsible for the creative product across its entire portfolio of agencies.
Mr. Bogusky is now “chief creative insurgent” at MDC, according to a company statement.
There’s no update yet on Bogusky’s posterous blog, but there is this hint on Twitter.
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About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.