Ad Sites In The Top Tenth of One Percent of All Sites On the Web

The AdAge 150 rankings are imperfect. There are way more than 150 sites (too much data) and the formula used is too arcane, at least for my incredibly biased tastes. Also, every site under the marketing sun is listed there, including SEO sites, consultant’s self-promo sites, social media sites and so on.
So here’s another view of media entities dedicated to our industry (prepared by Alexa and me):
top_tenth_of_one_percent.jpg
*showcase site
One might deduce from this list that gallery, or showcase sites, where it literally is “all about the work” are incredibly popular. My friend Tom Asacker says, “Of course they are. People are looking for ideas!”
It’s also interesting to note that Adrants.com is bigger than Adweek.com. That says a lot about our modern media digiscape, does it not?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.