Ad Sites In The Top Tenth of One Percent of All Sites On the Web

The AdAge 150 rankings are imperfect. There are way more than 150 sites (too much data) and the formula used is too arcane, at least for my incredibly biased tastes. Also, every site under the marketing sun is listed there, including SEO sites, consultant’s self-promo sites, social media sites and so on.
So here’s another view of media entities dedicated to our industry (prepared by Alexa and me):
top_tenth_of_one_percent.jpg
*showcase site
One might deduce from this list that gallery, or showcase sites, where it literally is “all about the work” are incredibly popular. My friend Tom Asacker says, “Of course they are. People are looking for ideas!”
It’s also interesting to note that Adrants.com is bigger than Adweek.com. That says a lot about our modern media digiscape, does it not?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. several of the sites listed in the top 50 only post about once a month. One, “Techpedia” has had THREE posts in the last year… What the hell is that about?
    Cheers/George

  2. Any notion as to why these don’t match up with Scamp’s list?
    http://scampblog.blogspot.com/2009/04/ad-blog-charts-for-q1-2009.html

  3. Looks like Simon and I chose to feature different sites. Matters of taste, influence and how one defines “ad site” are all at play here.

  4. @GP – Another thing that makes no sense is how unstable the AdAge 150 rankings are. AdPulp floats between 40 and 100, up and down like a bobber on rough seas.