The Sweet Smell Of Success

from Promo Magazine: Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line.
Twain is a five-time Grammy winner and the best-selling female country artist of all time.
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“The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world,” Marsha Brooks, VP-marketing and business development for Coty Beauty USA, said in a statement.
The first fragrance is going to be called Shania by Stetson and will debut later this year, a Coty spokesperson said.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.danny-g.com danny g

    “Shania by Stetson”?
    I think it’d be better if it was called “Man! I Smell Like a Woman!”

  • clyde

    I hope for Ms. Twain’s sake that her new scent smells better than Stetson, which to me, stinks.