The Sweet Smell Of Success

from Promo Magazine: Country music sensation Shania Twain has teamed with Stetson Fragrances to develop and market a fragrance line.
Twain is a five-time Grammy winner and the best-selling female country artist of all time.
“The electricity that surrounds her stirs up emotions with heartfelt messages and moves millions of people around the world,” Marsha Brooks, VP-marketing and business development for Coty Beauty USA, said in a statement.
The first fragrance is going to be called Shania by Stetson and will debut later this year, a Coty spokesperson said.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. “Shania by Stetson”?
    I think it’d be better if it was called “Man! I Smell Like a Woman!”

  2. I hope for Ms. Twain’s sake that her new scent smells better than Stetson, which to me, stinks.