The Sweet Scent Of Money

Japan’s Corporate News: JCB, a leading international payment brand and the largest credit card issuer in Japan, is celebrating its success with the JCB LINDA Sweet card featuring a refreshing citrus-based fragrance. The number of cards to be issued is limited to 20,000, and applications will be accepted starting December 10.
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JCB has recently started offering the scented card option to all of its issuing partners worldwide, and issuers in the Philippines and Taiwan are considering adding a scented card to their product line-up. The JCB scenting technology allows the creation of many different fragrances for enhanced design possibilities, increased functionality, and even to convey a unique personality and mood. The fragrance lasts for at least 3 years.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.