The Story Of A Sign

…and also in a way, the difference between a good headline and a great one. This was the Online Short Film winner at the Cannes Film Festival. Not the ad festival.

HISTORIA DE UN LETRERO (THE STORY OF A SIGN)

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • suede

    Hey Danny, you may find this interesting:
    During one of his morning walks to work in New York City, David Ogilvy encountered a man begging with a sign around his neck. The sign read: “I am blind,” and, as evidenced by his nearly empty cup, the man was not doing very well. Ogilvy removed the man’s sign from around his neck, pulled out a marker and changed the sign to read, “It is spring and I am blind.” He hung the sign back around the beggar’s neck and went on his way. On his way home he was pleased to notice the vagrant had a full cap….

  • http://www.adpulp.com Danny G

    Thanks for sharing that story, Suede. I’d never heard that, sure sounds like something D.O. would’ve done.

  • http://blog.fb.ro Cosmixx

    Wow, this is amazing!