The Story Is In The Numbers

For the 63rd year in a row, it’s Advertising Age “Agency Report” time. And if you’re in marketing services, particularly digital, you’re in for good news.

Agency revenue from marketing services rocketed 13.1% to $15.1 billion, the strongest growth since the recession. Agency revenue from traditional advertising and media rose just 4.2% to $13.1 billion, the weakest growth since 2003, the first full year of the advertising recovery.
Marketing services grabbed 53.6% of U.S. marketing-communications agency revenue. That was up from 51.5% in 2005, the first year that marketing services topped advertising/media.
U.S. interactive-agency revenue rocketed 23.1%, helping to drive the increase in marketing services revenue.

All told, agency revenue in the U.S. jumped 8.8% to $28.2 billion. Not bad for a business on its last legs.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.