The Sponsorship Stars Line Up For American Airlines

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From USA TODAY:

American Airlines has a rare opportunity to slam dunk its brand into the minds of basketball fans starting Thursday, when the NBA Finals begin inside the two arenas that carry the ailing carrier’s name.
It pays more than $8 million a year in naming rights, which ensures that the Dallas Mavericks play in the American Airlines Center, while the Miami Heat cool off in the American Airlines Arena.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.