The Sponsorship Stars Line Up For American Airlines


American Airlines has a rare opportunity to slam dunk its brand into the minds of basketball fans starting Thursday, when the NBA Finals begin inside the two arenas that carry the ailing carrier’s name.
It pays more than $8 million a year in naming rights, which ensures that the Dallas Mavericks play in the American Airlines Center, while the Miami Heat cool off in the American Airlines Arena.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.