In Atlanta, when you’re stuck in bumper-to-bumper traffic, getting the hell out of dodge is an appealing notion. And AirTran Airways (which is very popular here) is pushing that idea with skywriting:
AirTran Airways is turning to skywriting in the Atlanta area this week to advertise a sale.
The Orlando-based airline, which has its main hub in Atlanta, hired a pilot to trace messages in the sky such as “AIRTRAN SALE” and “FLY AIRTRAN.” The skywriting ads started Tuesday and have run above the Georgia Dome, over downtown and in other parts around the metropolitan area. On Wednesday, AirTran planned to skywrite a message above the intersection of Highways 285 and 75 in the Cobb Galleria area at around 5 p.m.
“We wanted to get people talking about travel again,” said AirTran spokesman Tad Hutcheson. “We found that people are spending a lot of time talking about the election and the different parties and the platforms, and the economy.”
It’s an interesting idea, and probably one of the more effective outdoor techniques you can use, but awards-show obsessed creative directors would definitely think it’s a insult.