The Rope And The Tug Of Advertising. Which Do You Prefer?

In any subjective business, particularly this one, personalities will bump up against each other. And struggle. And sometimes clash. Sound familiar?

I was once playing with a friend’s dog, doing what all dogs love to do: playing tug of war with a rope. And this dog did what they all seem to do: She tugged and tugged maniacally until I let go. Then she just brought the rope right back, not content with her victory.

I asked my friend why dogs do this. He summed it up perfectly: “She doesn’t want the rope. She wants the tug.”

It’s the subject of my new column on Talent Zoo, which will be on the home page tomorrow.
And thanks to Mr. Burn and his dog Lucy for inspiring this post.
Competition is natural and good
That’s Lucy on the right.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.