The Rich Get Richer


Web users now have almost 76 million sites to choose from, yet most only visit six on a regular basis, it was revealed today.
The research, published today by Directgov, points to a new era in the use of the internet that experts are calling the ‘Supersite’ phenomenon. The study found that half of internet-using Britons (51 per cent) visit just six or less sites on a regular basis.
Three quarters of people questioned say the internet is indispensable to their daily lives and more than nine out of ten (95 per cent) say they go online with a specific destination in mind. People are now using the internet more smartly, visiting a handful of destination websites that have emerged as ‘Supersites’ due to their importance to people’s lives.
The research suggests that using just one banking, shopping, travel information and holiday website is enough for a person to keep their life well-managed.

[via Micropersuasion]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.