The Real Marlboro Man Could Use Some Support

Luis Sinco/LA Times
The above image, taken on November 9, 2004 has since appeared in more than 150 publications worldwide. It’s also earned the subject, Blake Miller, the moniker “Marlboro Man.”
According to Rolling Stone:

Overnight, the photo made Miller an unwitting icon, a symbol of the indomitable spirit of U.S. troops, the heroism and virility of the American fighter. The New York Post ran the shot — later nominated for a Pulitzer Prize — under a simple headline: SMOKIN’.

It’s a sad story from there and has little to do with marketing, but my thought is this. How lucky did Philip Morris get with this free “ad”? What if Miller was a roll your own kind of guy?

About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.