The Punk Rock Of Product Placement

Former Talking Heads star David Byrne has a new book, available to people who stay in hotels and motels across America – for free.
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His tome, The New Sins, has been distributed to cheap roadside hotels, where it will be placed in bedside drawers next to Gideon’s Bible.
Byrne admits he was surprised how easy it was to get the book placed in hotel rooms. He says, “You just ask them. You don’t ask them to pay for it. You say, we’ll pay for it and we just want you to have this in there, a little thing for your guests.”
Thanks to Golden Fiddle for the pointer.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.