I’ve said it before on AdPulp, and it bears repeating: If you really want to get ahead in the advertising industry (or any industry for that matter), develop your presentation skills. It takes practice, it takes skill, and it takes a flair for the dramatic. Of course, it helps to be presenting something insanely great.
Much has been made of Steve Jobs’ semi-annual presentations when Apple introduces new products, and in The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, author Carmine Gallo dissects the Jobs magic.
Using a number of Jobs’ presentations and other key media events, Gallo shows us how a great Jobs-like presentation gets created. There are tips on things like how to package “news,” word choices, Keynote (not PowerPoint) tips, adding a little drama, stage presence, keeping the audience engaged, and a lot more.
If you want to learn how to sell your work (and yourself) better, and make yourself more valuable to your company, I recommend The Presentation Secrets of Steve Jobs. Because doing great ads won’t help if you can’t sell them convincingly.
Special thanks to FSB Associates for providing me a copy to review.
