The Presentation Skills Of Steve Jobs: Tips From The Master

I’ve said it before on AdPulp, and it bears repeating: If you really want to get ahead in the advertising industry (or any industry for that matter), develop your presentation skills. It takes practice, it takes skill, and it takes a flair for the dramatic. Of course, it helps to be presenting something insanely great.
Much has been made of Steve Jobs’ semi-annual presentations when Apple introduces new products, and in The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience, author Carmine Gallo dissects the Jobs magic.
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Using a number of Jobs’ presentations and other key media events, Gallo shows us how a great Jobs-like presentation gets created. There are tips on things like how to package “news,” word choices, Keynote (not PowerPoint) tips, adding a little drama, stage presence, keeping the audience engaged, and a lot more.
If you want to learn how to sell your work (and yourself) better, and make yourself more valuable to your company, I recommend The Presentation Secrets of Steve Jobs. Because doing great ads won’t help if you can’t sell them convincingly.
Special thanks to FSB Associates for providing me a copy to review.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://www.executivespeaking.com.au Public Speaking Courses

    As a PC user, I must admit that Keynote is sooooo much better than PowerPoint.
    If only you could get Keynote for PC!
    Cheers
    Darren Fleming
    Australia’s Corporate Speech Coach