The Power of Positive Word Choice

crisisnomo.jpg
See the Opportunity is a new Firefox plugin developed by Leo Burnett’s Lisbon office.
When installed, the plugin removes the word “crisis” from web pages viewed in the Firefox browser and replaces it with the word “opportunity.”
“We want to help make the world a better place and that is an opportunity for sure,” says Chacho Puebla, Leo Burnett’s executive creative director.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. That’s great idea at least we can change crisis into oppertunities but we should face the reality with open eyes.