The Pig Kisses It Better

When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here’s a bunch of lame pickup lines…

Okay, so Piggly Wiggly, a.k.a. “The Pig” injects a little surprise and some sophomoric humor–something common to beer commercials, but for frozen turkeys, not so much. My only question is, does this appeal to moms? Because that’s who buys 10 lb. turkeys.
Agency: Rawle Murdy, Charleston, SC

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Lance Sharpe says:

    wow. since when are meatheads so big into buying turkeys?
    seriously, the spot being what it is (cough), the target was missed. i really can’t see a 26-55 year old female motivated to buy a turkey because of this ad.