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The Pig Kisses It Better

November 11, 2009 By 1 Comment

When you work on a retail account, you have to drive traffic, especially around high volume holidays. Price promotions is one way to go, but price-driven appeals can become awfully expected. Speaking of expected, here’s a bunch of lame pickup lines…

Okay, so Piggly Wiggly, a.k.a. “The Pig” injects a little surprise and some sophomoric humor–something common to beer commercials, but for frozen turkeys, not so much. My only question is, does this appeal to moms? Because that’s who buys 10 lb. turkeys.
Agency: Rawle Murdy, Charleston, SC

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Filed Under: Creative Review, Retail
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • Lance Sharpe

    wow. since when are meatheads so big into buying turkeys?
    seriously, the spot being what it is (cough), the target was missed. i really can’t see a 26-55 year old female motivated to buy a turkey because of this ad.