from Welcome to Optimism: W+K gave a lecture June 29th at the D&AD New Blood event. The theme was ‘crazysensible’ – our belief that in order to do the most extreme creative work, you need the most solid strategic foundation. It’s only when you have the right balance of crazy and sensible that you get ideas that are not only radical but also relevant.
The Oxymoronic Nature Of Advertising
July 6, 2005 By