The Oxymoronic Nature Of Advertising

from Welcome to Optimism: W+K gave a lecture June 29th at the D&AD New Blood event. The theme was ‘crazysensible’ – our belief that in order to do the most extreme creative work, you need the most solid strategic foundation. It’s only when you have the right balance of crazy and sensible that you get ideas that are not only radical but also relevant.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • Carl LaFong

    Is that Bozo after a week in sunny Barbados – or Michael Jackson between plastic surgeries?

  • KRank

    Stating the obvious seems to be all the rage among these brilliant and radical creatives. Yechh. Radical advertising, talk about oxymorons.