The Oxymoronic Nature Of Advertising

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from Welcome to Optimism: W+K gave a lecture June 29th at the D&AD New Blood event. The theme was ‘crazysensible’ – our belief that in order to do the most extreme creative work, you need the most solid strategic foundation. It’s only when you have the right balance of crazy and sensible that you get ideas that are not only radical but also relevant.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • Carl LaFong

    Is that Bozo after a week in sunny Barbados – or Michael Jackson between plastic surgeries?

  • KRank

    Stating the obvious seems to be all the rage among these brilliant and radical creatives. Yechh. Radical advertising, talk about oxymorons.