The Oxymoronic Nature Of Advertising

from Welcome to Optimism: W+K gave a lecture June 29th at the D&AD New Blood event. The theme was ‘crazysensible’ – our belief that in order to do the most extreme creative work, you need the most solid strategic foundation. It’s only when you have the right balance of crazy and sensible that you get ideas that are not only radical but also relevant.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Carl LaFong says:

    Is that Bozo after a week in sunny Barbados – or Michael Jackson between plastic surgeries?

  2. Stating the obvious seems to be all the rage among these brilliant and radical creatives. Yechh. Radical advertising, talk about oxymorons.