The Opposite of Chill Time

South Carolina gets most of its visitors in the summer months. The South Carolina tourism office with the help of Greenville shop, The Bounce Agency wants to change that with a new campaign that specifically targets Chicagoans.
SC_time_to_thaw.jpg
The Palmetto State’s “Time to Thaw” messaging doesn’t do much for David Gianatasio at Adfreak though.

The effort includes: 360-degree elevator wraps “that literally put passengers inside South Carolina locations”; phone kiosks in which the handsets have been refitted with conch shells; and a wall of hand dryers in the Grant Park North lobby that read, “Press button for warm South Carolina breezes.” There’s actually more, but why go on? It’s already too awful for words.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.