The Ogilvy Verdict: Guilty On All Counts

Adweek has the initial report.
It didn’t take the jury very long to reach a verdict. Yikes.
I might have more to say on this later. I think this may have huge implications for the ad industry.
Thoughts, anyone?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Agency finances are typically half-assed. I wouldn’t be surprised to see more of this in the future. This will be a huge wake-up call to the big holding companies.

  2. I wrote about this on the 10th – I agree, this should be a wake-up call to agencies on how they attempt to justify their billing. Billing for time is misleading, unfair and flat-out wrong. The only thing worse is taking a commission and not really knowing why or how it’s earned.
    My blog entry on the subject:
    Mike Bawden
    Brand Central Station

  3. Thanks for pointing that out, Mike. Nice perspective.

  4. I was an alternate jurer on the case. Very interesting. IMHO, Seifert took a bullet for Gray.

  5. Thanks for commenting, whobear. I’d love to hear more of course…I got the impression from adweek that both Seifert and Early took bullets for the whole company.

  6. What an ironic client to over-bill.
    I am often hit with the fact that illegal drug trade is in many ways more up-front and “honest” than many “straight” businesses: pharmaceuticals and advertising for two.

  7. The plain truth in advertising?
    It’s ugly.