The Ogilvy Verdict: Guilty On All Counts

Adweek has the initial report.
It didn’t take the jury very long to reach a verdict. Yikes.
I might have more to say on this later. I think this may have huge implications for the ad industry.
Thoughts, anyone?

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Jojo

    Agency finances are typically half-assed. I wouldn’t be surprised to see more of this in the future. This will be a huge wake-up call to the big holding companies.

  • http://www.brandcentralstation.com Mike Bawden

    I wrote about this on the 10th – I agree, this should be a wake-up call to agencies on how they attempt to justify their billing. Billing for time is misleading, unfair and flat-out wrong. The only thing worse is taking a commission and not really knowing why or how it’s earned.
    My blog entry on the subject: http://brandcentralstation.blogspot.com/2005/02/once-again-about-timesheet-thing.html
    Thanks.
    Mike Bawden
    Brand Central Station

  • http://www.danny-g.net Danny G

    Thanks for pointing that out, Mike. Nice perspective.

  • whobear

    I was an alternate jurer on the case. Very interesting. IMHO, Seifert took a bullet for Gray.

  • http://www.danny-g.net Danny G

    Thanks for commenting, whobear. I’d love to hear more of course…I got the impression from adweek that both Seifert and Early took bullets for the whole company.

  • http://www.stevejerman.com/blog.html steve jerman

    What an ironic client to over-bill.
    I am often hit with the fact that illegal drug trade is in many ways more up-front and “honest” than many “straight” businesses: pharmaceuticals and advertising for two.

  • Nancy

    The plain truth in advertising?
    It’s ugly.