The Octopus’s Media Garden

Perez Hilton is taking over. His site drew 2.8 million unique visitors in February, according to comScore Inc., making it the ninth-most popular entertainment-news site in the U.S.
According to The Wall Street Journal, the ubiquitous purveyor of celebrity gossip on the Internet, is now expanding his empire to the airwaves.
Starting May 5, the blogger, whose real name is Mario Lavandeira, will have his own twice-daily miniradio show.
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“Radio Perez,” marks the debut offering from “C” Student Entertainment Corp., a radio and mobile-focused programming provider.
“We’re going to prove that [the blogosphere] is a place where you can find talent,” said Andy Schuon, former head of programming at MTV and one of the backers of this new venture.
Hilton’s radio show is part of a strategy that includes more television appearances; the release this summer of a feature movie, “Another Gay Sequel: Gays Gone Wild,” in which Mr. Lavandeira stars as himself; a coming book; and a possible development deal with Warner Bros. Records.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.