The NFL Cleans Up

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According to The Wall Street Journal, sports leagues around the country are inking some offbeat deals as they hunt for new sources of ad dollars, particularly to replace financial-services firms and auto makers. Hence, the new $10 million a year relationship between P&G and the National Football League.
The multi-year pact, which P&G says is the costliest in its history, lets it slap a newly designed “Official Locker Room Product of the NFL” label on products including Old Spice deodorant and Head & Shoulders dandruff shampoo.
Procter spends roughly $90 million on U.S. sponsorships annually.
The NFL now has 21 major marketing partners.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.