The NFL Cleans Up

According to The Wall Street Journal, sports leagues around the country are inking some offbeat deals as they hunt for new sources of ad dollars, particularly to replace financial-services firms and auto makers. Hence, the new $10 million a year relationship between P&G and the National Football League.
The multi-year pact, which P&G says is the costliest in its history, lets it slap a newly designed “Official Locker Room Product of the NFL” label on products including Old Spice deodorant and Head & Shoulders dandruff shampoo.
Procter spends roughly $90 million on U.S. sponsorships annually.
The NFL now has 21 major marketing partners.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.