The NFL Cleans Up

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According to The Wall Street Journal, sports leagues around the country are inking some offbeat deals as they hunt for new sources of ad dollars, particularly to replace financial-services firms and auto makers. Hence, the new $10 million a year relationship between P&G and the National Football League.
The multi-year pact, which P&G says is the costliest in its history, lets it slap a newly designed “Official Locker Room Product of the NFL” label on products including Old Spice deodorant and Head & Shoulders dandruff shampoo.
Procter spends roughly $90 million on U.S. sponsorships annually.
The NFL now has 21 major marketing partners.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.