The New New Balance Is Lighter Than Nike

Athletic shoe brand New Balance has partnered with Arnold Worldwide for a series of viral videos that challenge Nike head-to-head for “lightest in class” status.


It’s all part of the “Let’s Make Excellent Happen” campaign featuring the REVlite designed New Balance 890 shoes.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.