Athletic shoe brand New Balance has partnered with Arnold Worldwide for a series of viral videos that challenge Nike head-to-head for “lightest in class” status.
It’s all part of the “Let’s Make Excellent Happen” campaign featuring the REVlite designed New Balance 890 shoes.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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