The New Gold Standard

Jim Stengel, Global Marketing Officer, Procter & Gamble on the Attraction Economy:

If you can create marketing that makes a difference in someone’s life, then that’s the gold standard. To reach that standard you have to be authentic. People really can see through you when you’re not. Consumers care about who is behind brands and products. This is why your values matter. You can’t do something just because you have to grow share by ten points or make your boss happy. You need a deeper sense of purpose and commitment.

[via Diablogue]

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.