The New Direct Is Nothing Like The Old Direct


The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott is presently sitting atop Amazon’s PR books list.
Web Ink Now is the author’s blog.
[Marketing Voices program via Marketing Profs Daily Fix]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.