The Mother of Experience

I love when the creative darlings tackle experiential marketing and content. Their adoption lends gloss to the categories and makes it all the more likely that the practices will become mainstream over time.
According to Ad Age, Mother is extremely active in these pursuits.
For Pot Noodle, the London agency has created a branded musical, which will open at the Edinburgh Fringe Festival on Aug. 1.

For Eurostar (the company that operates the passenger train service from London through the Channel Tunnel to France and mainland Europe), Mother made Somers Town, a project that won best film at the Edinburgh and Berlin film festivals, and best actor award at Tribeca.
For Pimm’s, the Diageo-owned alcohol drink brand, Mother is launching Pimm’s Summerfest, a five-day comedy festival in London. Mother also masterminded Pimm’s headline sponsorship of the Latitude Festival in Suffolk this month, which included a Pimm’s double-decker bus serving the drink, Pimm’s picnics, croquet and a Pimm’s bar on an island.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.