The More Things Change…

“Human nature hasn’t changed for a million years. It won’t even vary for the next million years. Only the superficial things have changed. It’s fashionable to talk about changing man. A communicator must be concerned with unchanging man – what compulsions drive him, what instincts dominate his every action, even though his language too often camouflages what really motivates him. For if you know these things about a man, you can touch him at the core of his being.” -Bill Bernbach
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Thanks to Tom Asacker for the quote.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.