The More Things Change…

“Human nature hasn’t changed for a million years. It won’t even vary for the next million years. Only the superficial things have changed. It’s fashionable to talk about changing man. A communicator must be concerned with unchanging man – what compulsions drive him, what instincts dominate his every action, even though his language too often camouflages what really motivates him. For if you know these things about a man, you can touch him at the core of his being.” -Bill Bernbach
Bill-Bernbach.jpg
Thanks to Tom Asacker for the quote.

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.