The Medium Is The Message

Financial Times: An Ohio company has embedded silicon chips in two of its employees – the first known case in which US workers have been “tagged” electronically as a way of identifying them., a private video surveillance company, said it was testing the technology as a way of controlling access to a room where it holds security video footage for government agencies and the police.
RFID chips – inexpensive radio transmitters that give off a unique identifying signal – have been implanted in pets or attached to goods so they can be tracked in transit.
“There are very serious privacy and civil liberty issues of having people permanently numbered,” said Liz McIntyre, who campaigns against the use of identification technology.
But Sean Darks, chief executive of CityWatcher, said the glass-encased chips were like identity cards. They are planted in the upper right arm of the recipient, and “read” by a device similar to a cardreader.
“There’s nothing pulsing or sending out a signal,” said Mr Darks, who has had a chip in his own arm. “It’s not a GPS chip. My wife can’t tell where I am.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.