The Medium Is The Message

IF is featuring an interview with Niku Banaie, Naked’s director of innovations. Here’s a sample:

Q. How will brands use portable wireless devices to interact with their audience as they become more prominent?
A. The obvious idea is to transplant existing traditional ideas onto this medium, kind of like what happened with the web and people directly placing their print ads on this medium and thinking its going to work

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.