The Medium Is The Message

IF is featuring an interview with Niku Banaie, Naked’s director of innovations. Here’s a sample:

Q. How will brands use portable wireless devices to interact with their audience as they become more prominent?
A. The obvious idea is to transplant existing traditional ideas onto this medium, kind of like what happened with the web and people directly placing their print ads on this medium and thinking its going to work

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.