The Martin Agency Ramps Up Its Content Offering

I don’t typically follow agency personnel moves, but this one caught my eye because it highlights the growing importance of content as a marketing service.
The Martin Agency has hired Neil Patel to serve as its SVP/Director of Content Strategy & Development, a new position for the agency.
Patel developed early brand integrations on cable, managed the launch of an eight figure branded entertainment attraction for General Motors at Walt Disney World, and worked with American Express to launch The Lion King on Broadway.
“I realized that The Martin Agency and its amazing people have the will and skill to operate like a content company that happens to also make killer advertising that works,” says Patel.
BTW, there’s another Neil Patel (who’s kind of a big deal) with a much juicier Google profile, but he’s a totally different over-achiever.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.