The Martial Art Of Fundraising

Planned Parenthood of Southeastern Pennsylvania has a clever development director.

Every time protesters gather outside of our Locust Street health center, our patients face verbal attacks from them. They see graphic signs meant to confuse and intimidate. They are sometimes blocked from entering the building and occasionally they are videotaped. They are offered anti-choice propaganda and free rides to the closest “crisis pregnancy center.”
Staff and volunteers are also seen as targets. We are all called murderers, are lectured to about committing sins, and are told we will pay the “ultimate price” for our actions.
You can stand with others in the community against these acts of intimidation and harassment.
Here’s how it works: You decide on the amount you would like to pledge for each protester (minimum 10 cents). When protesters show up on our sidewalks, Planned Parenthood Southeastern Pennsylvania will count and record their number each day from October 1 through November 30, 2005. We will place a signoutside the health center that tracks pledges and makes protesters fully aware that their actions are benefiting PPSP. At the end of the two-month campaign, we will send you an update on protest activities and a pledge reminder.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I think that is the best combination fundraising/social statement I have ever heard of; congratulations to PPSP for turning the protester’s dogmatic narrow-mindedness to their favour.