Here’s a guerrilla marketing stunt gone bad. From SFGate.com:
L.A.-based Davis Elen Advertising has taken responsibility for last week’s advertising stunt for the Las Vegas version of the Mafia Wars online game.
The advertising company glued dozens of fake $25,000 bills to city sidewalks to build “buzz” for the popular game, produced by Zynga Game Network. Each bill had a link to mafiawarslv.com.
But neither City Attorney Dennis Herrera nor the city’s Department of Public Works found the campaign amusing.
Herrera threatened to sue Zynga before Davis Elen came forward (now he is threatening to sue them.)
Hmmm…might I suggest artists’ spray mount next time? It makes the bills peel right off.
