The Latest Media Vehicle: School Buses

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From USA Today:

Advertisements have popped up on buses in Arizona and Massachusetts. New ones are set to appear in Michigan and Colorado.
Dozens more districts from Florida to Pennsylvania may join them.
“This will spread across the nation, because there’s so much money that will come into schools as a result of doing this,” says Daniel Shearer, director of transportation at the Scottsdale Unified School District.
The Arizona city just outside Phoenix began displaying ads on the sides of its buses last December. Advertisers include real estate agencies, a local toy store and an ambulance company. The district anticipates the ads will bring in $300,000 this year and up to $900,000 in a few years.

So what kinds of advertisers are going to buy space on the short bus?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Dr. Hans Akkerman

    what a great idea! yellow boring buses made interesting. by brands no less. and schools benefit financially. it is highly genius.

  • http://multicultclassics.blogspot.com HighJive

    movie promos for “the ringer” will appear on the short buses for the special ed kids.