New Jersey Mayor Says “No Me Gusta” Spanish Language Ads

From The Newark Star-Ledger:

The mayor of a small Bergen County town is calling for a McDonald’s boycott if the fast-food chain does not take down a Spanish-language billboard advertising iced coffee.
Bogota Mayor Steve Lonegan said the advertisement is “offensive” and “divisive” because it sends a message that Hispanic immigrants do not need to learn English.
“The true things that bind us together as neighbors and community is our belief in the American flag and our common language,” Lonegan said. “And when McDonald’s sends a different message, that we’re going to be different now, that causes resentment.”

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.