The mayor of a small Bergen County town is calling for a McDonald’s boycott if the fast-food chain does not take down a Spanish-language billboard advertising iced coffee.
Bogota Mayor Steve Lonegan said the advertisement is “offensive” and “divisive” because it sends a message that Hispanic immigrants do not need to learn English.
“The true things that bind us together as neighbors and community is our belief in the American flag and our common language,” Lonegan said. “And when McDonald’s sends a different message, that we’re going to be different now, that causes resentment.”
New Jersey Mayor Says “No Me Gusta” Spanish Language Ads
July 10, 2006 By