New Jersey Mayor Says “No Me Gusta” Spanish Language Ads

From The Newark Star-Ledger:

The mayor of a small Bergen County town is calling for a McDonald’s boycott if the fast-food chain does not take down a Spanish-language billboard advertising iced coffee.
Bogota Mayor Steve Lonegan said the advertisement is “offensive” and “divisive” because it sends a message that Hispanic immigrants do not need to learn English.
“The true things that bind us together as neighbors and community is our belief in the American flag and our common language,” Lonegan said. “And when McDonald’s sends a different message, that we’re going to be different now, that causes resentment.”

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.