The Last Time Swine Flu Was Here, Advertising Was There!

These spots clearly need updating. And a companion microsite. Swine Flu smells like awards!

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Updating?!! Are you kidding me? These are perfect right now, sir! Let ’em loose and we’ll stop this Swine Flu pandemic in its tracks!!!! Hooray for ’70s style and verve!!! Such a light touch! And if the spots are recycled, the GOP won’t be able to claim they’re a waste of federal money!!! (Unlike the dollars they cut out of the stimulus package for vaccine research.) And Republicans will, like, totally dig that the only black guy who appears is “too fast” to catch the Swine Flu while the fifty-five-year-old white guy gets to play golf every weekend. Oh, those were the days.

  2. I do not know if this spot could be any more timely. I think in 1976, as well as today, this advertisement would easily persuade people to get a vaccine. It shows how quickly the flu can spread across the states. Many people feel they are invincible, but this ad shows otherwise. A flu shot seems like an odd product to advertise for, but it would definitely be effective! I would love to see this ad on the tv today.