I’ve always argued that the great majority of agency personnel who add value to America’s biggest brands are grossly underpaid. The thought is that the copywriter, art director or account person who consistently delivers million dollar ideas to the brand(s) in their care, rarely sees that fact alter their own compensation in proportional ways.
Of course, none of that applies to this bunch. They’re getting paid.

[via Ad Age]
The Kings’ Ransom
Filed Under: Ad People
I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.


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